E‑commerce vs. supermarkets: where do Americans buy hygiene products?
E‑commerce is the largest distribution channel for personal hygiene products — Amazon alone sells billions in soap, shampoo, and deodorant. But supermarkets are the fastest‑growing channel. The US personal hygiene market forecast shows that supermarkets grew at nearly 5% in 2024, driven by click‑and‑collect (order online, pick up in store) and better in‑store displays.
Why do...