Subscription vs. one‑time payment: which mental health app model wins?
Calm and Headspace charge $70/year. BetterHelp charges $65/week. And some apps like Woebot are free (with optional premium features). The digital mental health market forecast shows that subscription services hold the largest revenue share, but one‑time payment apps are the fastest‑growing — consumers are tired of recurring bills and want to buy a product outright. What's the...
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