In 2026, "wellness" isn't a dirty word in the Retail Pharmacy Market—it’s the future. Retailers are pivoting from being "sick-care" shops to "well-care" destinations. This year, over-the-counter (OTC) sales for vitamins, supplements, and geriatric care are projected to hit record highs as people take a more proactive approach to their health. The market is leaning into this by...
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